SEO
May 27th, 2006The term SEO (Search Engine Optimization ) used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimising a website, including the content and structure of the website’s copy and page layout, the HTML meta-tags and the submission process.
Techniques used to Rank the Site(SEO Glossary)
Algorithm: The search engine program that ranks sites based on certain criteria. Every search engine has its own Algrithms. Google has over 100 different ranking criteria that sites need to meet.
Bid for click: The example of Bid For click os PPC and PP. A search engine under which you bid for your site to be ranked under a specific keyword.
Code: The background code that runs a web site. As well as HTML, this can include, JavaScript, ASP, PHP, JSP, Coldfusion and more.
Click-through rate (CTR): The number of possible clicks on a Web page divided by the actual number of times a link on that same page is clicked.
Cloaking: Sending one version of a Web page to a search engine that is different than what a Web user actually sees on the site. Cloaking, although considered unethical, is used to increase the potential ranking of a Web page. Most search engines will penalize a site if they discover it is cloaking.
Dead link: An Internet link which does not lead to a page or site. This usually occurs when a server is down, the page has moved, or it no longer exists.
Directory: A list of web sites that is compiled under categories and sub-categories. Yahoo is an example of a directory.
Domain: A sub-set of internet addresses. Domains are hierarchical, and lower-level domains often refer to particular web sites within a top-level domain. The most significant part of the address comes at the end - typical top-level domains are .com, .net, .edu, .gov, .org.
Doorway page: A page that has been created for the sole use of attempting to get a high ranking in the search engines. Again, this is an unethical practice that can lead to penalization by the search engines.
Frames: Some sites have pages that are made up of multiple HTML pages. Typically the navigation will be on one page and the content on another. You can tell if you scroll down the page and the navigation remains static. Frames are bad for a sites search engine promotion
Hidden text: Text that is visible to the search engine spiders but not to site visitors. Used to add extra keywords in the page without actually adding content to a site. Most search engines will penalize Web sites which use hidden text.
Hit: In the context of visitors to web pages, a hit (or site hit) is a single access request made to the server for either a text file or a graphic. If, for example, a web page contains ten buttons constructed from separate images, a single visit from someone using a web browser with graphics switched on (a “page view”) will involve eleven hits on the server.
In the context of a search engine query, a hit is a measure of the number of web pages matching a query returned by a search engine or directory.
HTML (HyperText Markup Language): The coding language that all Web sites use to exist on the Internet.
Hyperlinks: Hyperlinks are used to link one or more documents together. The anchor tag is used to Link the web pages in the website.
Inbound link: When a user arrives at a site from another site, that link is known as an inbound link. Links that direct users to another Web site.